Networking in Uncertain Times

"It was the best of times, it was the worst of times.." A tale of two cities,
Charles Dickens

I have personally experienced both sides of that quote during the last six years.  Last week, I attended a networking seminar given by Kelly Hoey, Co-Founder of Women Innovative Mobile, organized by Ms. J.D in New York.  Kelly's practical tips were a good reminder, on why we need to network. She even touched upon the subject of finances, the importance of a having a safety net. The evening really got me thinking about networking on a bigger scale. 

Given our economy there is a lot to be concerned about, but worrying about  circumstances that you have NO control over is not going to help. I now a lot of law students who are looking for jobs and are worried about their enormous loans.  This is where I find that very English attitude of "getting on with it," "doing the task at hand" comes in really handy and helps you focus on the things that you can do immediately. There is some magic in movement, I will leave that  subject for another blog post.

That may be as simple uping the ante with your networking efforts, which will become even more important for finding the right job. Have a look at those business cards you collected. Who do you still need to follow up. Fess up and follow up with them. Better late than never I say.

So what is this pesky business of networking? Simply its about building your relationship bank account. Its about  building communities of like minded people, those who share your individual and your business interests and activities -- people who will ultimately add value by becoming a customer, or acting as a resource or referral.

When attending events, make a strong, positive first impression by asking questions and listening. (Introverts are really good at this) We live in an extremely noisy world every one wants to be heard. So something as simple of being present and NOT checking everybody else will help.

Increasing your networking efforts could mean just meeting more people at an event rather than attending MORE functions. OR having meaningful conversations with one or two people rather than just collecting cards.

Try attending functions that you normally don't go to, especially those with fund-raisers, politicians, journalists and pr folks, these people are connected and they know other people.

Always remember it takes time to get to know, like and trust people. Don't expect immediate gains.

Finally, make your hard work pay. Do plan to keep in touch with your contact over time. The devil is definitely in the follow up. Send relevant blogs, articles or news their way. Add new contacts to your online social network like LinkedIn.  This will help develop lasting relationships.

Finally, there is nothing new in what I've said, but where the magic or results lie is not in the thinking about  it, but the business of doing it.

Paramjit L. Mahli works with lawyers to improve their profitability. You can visit her blog, e-mail her or telephone her at (646) 763-1407